Planning Systems
The BRAG SYSTEM
The CHASM System
THE STAMP System

Everyone wants to BRAG!

… and you will be able to when you implement The BRAG® System to define your business vision and goal and strategically plan to deploy your sales and marketing resources to grow your revenue, market demand and customer loyalty in a cost-effective manner.


ClearVision

Create a clear vision for your business in this workshop in which you will analyse your core competencies and strengths and weaknesses to define your:

■ Vision for your business
■ The Mission of your business
■ 5 year Goal and first year Objectives
■ Develop an action plan to make it happen

This workshop is for the executive management team of the organisation or business unit.

Strategic Marketing

In The BRAG® System Strategic Marketing Planning Session you will develop a strategic business and marketing plan to cost-effectively deploy your sales and marketing resources to grow revenue, market demand and customer loyalty. These planning sessions are for the executives and key influencers in your business to step you through:

■ Business analysis
■ Setting the strategic direction
■ Defining marketing and service delivery strategy
■ Marketing communications plan

Your Outcomes

The core deliverable from The BRAG System is a complete, practical and targeted strategic marketing plan which is focused on business revenue growth and comprises a major portion of an overall business plan.

by implementing the BRAG System you will identify:

»What your business should really be aiming for
»What really differentiates your business
»What strategies to deploy to best meet your customers’ needs
»The best market segments to be targeted
»How to position your business and products to win sales
»Your highest priorities to focus on to increase sales
  

Additional value

Other benefits realised as a result of implementing The BRAG System, apart from the formation of The BRAG Plan, are:

» Consensus and commitment from everyone critical to the plan
» Identification of key business issues and solutions through analysis and discussion
» Enhancement of skills and expertise in business analysis and strategic planning
» Team-building from participating in the team-oriented activities where everyone can share their ideas equally
» Improved communication both internally and externally to your business
» The opportunity to observe participants’ attitudes and creative abilities
» Increased motivation from being part of the strategy setting process and understanding the “why” of decisions




We benefited greatly from implementing The BRAG® System with Marketing Integration. It was educational but still very results oriented with a real, deliverable outcome targeted at business revenue growth. This was all achieved in a relaxed, non-high pressure atmosphere with some fun.

The plan has enabled us to concentrate on the areas of business in which we can achieve the best results. There was a significant side benefit of team building as it was motivational for our staff and resulted in very positive attitude changes.

- Director, Acumen Financial Planning



Once again thanks for the workshop, it was excellent and it has certainly helped me in the marketing stakes!

- Product Manager Ripcurl Pty Ltd