We take the time to fully understand your current environment, requirements and goals and add our marketing and partnering expertise to create the innovative and effective solution you expect from specialists in the art of Go-To-Market strategy and implementation.

Go-To-Market strategy means
making considered choices for:

■ the most desirable target markets
■ the most profitable channels to market
■ the most suitable partner's
■ the right value proposition


We combine our in-depth knowledge and experience of strategic marketing and channel partnering in a flexible approach to meet your requirements. This enables you to define and implement the Go-To-Market model and plan that will deliver your best results. Our consulting and planning services encompass strategy definition through to execution for strategic marketing, channels and partner management and sales.


to achieve:

■ targeted sales growth
■ the lowest cost of sales
■ the highest ROI


Value to You

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Reduced marketing costs through strategic focus
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Effective use of sales and marketing resources
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Growth in existing and new target markets
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Improved communication both internally and externally
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Increased partner loyalty resulting in higher channel sales
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Identification and resolution of key business issues
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Team building gaining clarity and commitment to the business direction

Our Key Competencies

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Astute insight into our clients’ business, culture and specific challenges

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A pragmatic approach to stimulate creative and innovative ideas

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Sound knowledge of sales and marketing best practices

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Expertise in reseller channels management and partnering relationships

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Understanding of customer relationship management issues

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Highly interactive facilitation style encouraging active participation

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Practical workshops producing realistic, workable plans

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Ability to communicate at all levels to build profitable relationships

» Analyzing business performance
» Product, market and capabilities analysis
» Aligning business, marketing and operations strategy
» Identifying opportunities for business growth


» Developing strategic marketing plans
» Analysing offerings and target market segmentation
» Reviewing positioning, branding and differentiation
   strategies
» Defining Customer Relationship Management (CRM)
   strategies
» Preparing and implementing
   communications and promotions plans


» Developing go-to-market and sales strategies
» Sales engagement model definition and improvement
» Skills and role definition and performance
   measurement
» Sales and territory management planning
» Improving strategic selling skills


» Channel Partner Program development
» Channels strategy definition and planning
» Channels conflict management
» Improving partner relationship management
» Enhancing channels management skills
» Partner satisfaction monitoring and management
» Channel contract development and negotiation
» Improving partner business skills


» Ensure all of the above is implemented successfully